Tue 26th August 2008

The last month has been pretty crazy at Illoom HQ. First we chose none other than Britain’s biggest retailer, Tesco, as our exclusive partner for the launch of the iLLoom Balloon, the only party balloon that lights up the dark. They will handle sales for the first sixth months and hopefully be heavily involved well beyond that.It goes without saying that we’re all very excited about hooking up with such an established brand as Tesco.Then we had the moment celebrations were changed forever – the official launch of the balloons themselves. We went big on the initial roll out and crossed our fingers….and all our dreams came true as iLLoom Balloons sold out in some stores in less than four hours. The stylish promotional units were also a massive success. In fact, the whole launch couldn’t have gone better.Now, less than a month on, you can walk into any one of more than 3,000 Tesco stores and find iLLoom Balloons on the shelves.iLLoom CEO James Halliburton said: “We knew we had a great product but the reaction in the first month since the launch has been incredible.“To get Tesco on board has been great. Hopefully it’s just the start of a long relationship.”You might have spotted that it was Halloween recently.Well for some lucky parents, they managed to save themselves the job of hollowing out a pumpkin by getting their hands on one of our new pumpkin face iLLoom Balloons.

Expect more designs to follow. It’s onwards and upwards from here!